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About Us

Every wardrobe has a few garments that become favourites. Not because they're the newest or expensive. Because they feel right each time you wear them. That simple idea is where KWIT began.

At KWIT - Keep Wearing IT

We started by asking a different question.

Why can't everyday menswear be made with better fabrics, better craftsmanship and greater intention?

That question continues to shape every decision we make.

Today, our journey begins with natural fibres that are breathable, comfortable to the people and kinder to the environment. 

As KWIT grows, so will our pursuit of exceptional textiles.

We aspire to work with some of the world's finest natural materials, from certified European linen and premium cottons to India's extraordinary handloom traditions. We hope to collaborate with artisans whose skills have been passed down through generations, bringing their craftsmanship into modern menswear while preserving the heritage behind every weave and every stitch.

Our ambition extends beyond using better fabrics.

We want every garment we create to move closer to being 100% eco-friendly from thoughtfully sourced materials and conscious production methods to reducing unnecessary waste wherever possible. For us, sustainability is not a destination or a marketing statement. It is a commitment that will evolve with every collection and every decision we make.

Our biggest goal isn't to create luxury clothing.

It's to change the way people think about clothing itself.

Natural fibres are often seen as something reserved for a small group of customers. We want to change that perception by building a brand that welcomes people at every stage of their journey. Because choosing better clothing shouldn't be limited to a handful of people. It should be a choice available to everyone.

We know this journey will take time.

The finest brands aren't built in a season, and neither will we be.

We're here to learn, to improve, to discover remarkable textiles, to celebrate craftsmanship, and to build a community of people who appreciate clothing made with patience and purpose.

If years from now you reach into your wardrobe and still choose a garment from KWIT not out of habit, but because it's the one you genuinely love wearing, then we'll know we've stayed true to our name.

Hoping to become a part of your wardrobe

Keep Wearing IT.

Founders

P.A. Sai Simha Reddy — MBA, Institute of Public Enterprise (IPE), Hyderabad.

A. Pranathi — M.Tech, IIT Kharagpur.