Privacy Policy – Keep Wearing It

At K.W.IT, sustainability, transparency, and trust are core to everything we do. As a slow-fashion brand committed to eco-friendly practices using natural fabrics like linen and khadi, we also take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit or shop from [https://keepwearingit.com/].

By accessing or using our website, you agree to the terms outlined below.

1. Information We Collect

We collect only the information necessary to provide a responsible and efficient shopping experience.

a) Personal Information

When you interact with our website, we may collect:

  • Full name
  • Email address
  • Phone number
  • Shipping and billing address
  • Order details and purchase history

Sustainability Note: We intentionally limit data collection to what is essential, aligning with our philosophy of minimal consumption and responsible use of resources.

b) Payment Information

All payments are processed securely through trusted third-party payment gateways.
[Brand Name] does not store or have access to your card, UPI, or banking details.

c) Automatically Collected Information

To improve our website experience, we may collect:

  • IP address
  • Browser and device information
  • Pages visited and interaction data
  • Cookies and similar technologies

2. How We Use Your Information

Your information is used responsibly and ethically to:

  • Process and fulfill orders efficiently
  • Manage made-to-order and limited-inventory production
  • Deliver products with minimal wastage
  • Communicate order confirmations, updates, and support
  • Improve website usability and performance
  • Share sustainability updates or offers (only with your consent)
  • Meet legal and regulatory obligations

We do not use your data for excessive marketing or unnecessary profiling.

3. Cookies & Minimal Tracking Policy

We use cookies only to:

  • Remember your preferences
  • Enable essential website functionality
  • Understand website traffic in a privacy-respectful way

We avoid intrusive tracking practices that conflict with our ethical and slow-fashion values.
You may disable cookies via your browser, though some features may be affected.

4. Sharing of Information

We respect your privacy and do not sell or trade personal data.

Your information may be shared only with:

  • Shipping and logistics partners for order delivery
  • Payment gateway providers for secure transactions
  • Website hosting and analytics providers
  • Legal or regulatory authorities if required by law

All partners are selected carefully and are required to follow strict confidentiality and data-protection standards.

5. Data Security

We follow reasonable security practices to protect your data from:

  • Unauthorized access
  • Loss or misuse
  • Alteration or disclosure

Security measures include encryption, secure servers, and restricted access. While no system is entirely risk-free, we strive to maintain high standards of data protection.

6. Conscious Communication Policy

In line with our slow-fashion philosophy:

  • We send marketing emails only if you opt in
  • We limit communication to meaningful updates
  • You can unsubscribe at any time using the link in our emails

7. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or updates
  • Request deletion (subject to legal and order-related obligations)
  • Withdraw consent for promotional communications

To exercise these rights, contact us at [Contact Email].

8. Third-Party Websites

Our website may contain links to third-party platforms (e.g., payment gateways or social media). We are not responsible for their privacy policies or practices.

9. Children’s Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal data from minors.

10. Policy Updates

We may update this Privacy Policy to reflect changes in law, technology, or our sustainable practices. Any updates will be posted on this page with a revised “Last updated” date.

11. Contact Us

For any questions regarding this Privacy Policy or our data practices, please contact:

[K.W.IT]
Email: [info@keepwearingit.com]
Phone: [+91 8291419399]

✅ Legal & Ethical Compliance

This Privacy Policy is designed to align with:

  • Information Technology Act, 2000 (India)
  • Digital Personal Data Protection Act (DPDP Act), 2023
  • Ethical data-use principles consistent with sustainable and slow-fashion values